MarketingDoc

Tweet We’re not talking about the NCAA March Madness tournament where the first loss is the final loss. Or the child who ate her first piece of broccoli and then fled from the dinner table. The real meaning of the phrase “one and done,” is the marketing person who sat nervously by the phone waiting [...]

Tweet More small businesses are moving aggressively to online marketing. This was in a recently article I read that appeared in MarketingProfs referring to a recognized research study from BIA/Kelsey. Small and mid-size companies continue to move marketing dollars to digital channels which are approximately 70% of the total marketing budgets of these companies. Looking [...]

Tweet FREE One-on-One business growth advice for small business owners and other cool people who are employed by one. No, I am not kidding. You get free marketing advice from the MarketingDoc. It certainly beats shopping! When: Saturday, November 26th, Small Business Saturday. Time: 10:00am to 3:00pm, CST. What do you win? Nothing but you get [...]

Tweet I recently spoke with a caller regarding my take on customer-centric marketing, specifically customer information, and how it can help them with their lead generation. Their company sells communication devices in the B2B market. Their list of customers and prospects contains about 2500 names and of those names, 1200 or so have an email [...]

Tweet      Why you should care if your customer’s prefer one or the other or neither? August is one of those `tweener months. It’s still summer but you know fall is right around the corner. For us living in the Midwest and enjoy gardening, a lot of what we planted is close to reaching our [...]

Tweet First, don’t even call it a list. When you hear the word “list” you may think of a very long Xmas list when you were in the 6th grade? Or maybe that famous to-do list still on your corkboard from 1999? Or is it the most famous “honey-do” list and I don’t mean melons, [...]

Tweet Before you answer that question, here are a few more to ponder. Do you use an email newsletter to maintain contact with your customers, past customers and prospects? If you answered yes and provide for the B2B market, what type of email do you use? Is it promotional, informational or a product announcement? If [...]

Tweet A direct marketing campaign is rough on everyone involved in its strategy, creation, and deployment. It’s probably toughest for the creative people who must adapt their ideas – from start to finish. Strong coordination between the designer and the copywriter bring good results. In the design of a direct mail piece, the objective is [...]

Tweet Personalization and color are a great combination and produce a significant increase in traditional direct mail responses and social media as well. However, just because you use color, do not forget the intricacies of personalization. Personalization assumes that you know something about the people to whom you are mailing. It can be an effective [...]

Tweet One of my favorite projects at work is the writing, designing and publishing of two newsletters. These are Direct Mail Success and On Target. Direct Mail Success is published quarterly and On Target monthly. Direct Mail Success is used by companies in the lettershop, direct marketing, fulfillment and printing companies nationwide. Most use it [...]