MarketingDoc

Tweet Introducing a new product or service? So much to do, but what do YOU do first? Recently I was asked how to determine a customer profile for a new business startup. Another person sought guidance on how to promote a new service for his business. Both were not sure where to start. When a [...]

Tweet An old fishing guide once said that there is no better feeling than when a fish takes your bait and you jerk the line to set the bait. That’s when the fun begins as you try to land the one that hopefully, won’t get away. This winter, I wrote five posts on using the [...]

Tweet In the previous post, I spoke about a group of business owner types that I have met with over the past 30 years. This led to discussions on what compromises a good description of a marketing employee and the traits they need to succeed in a small business. Areas discussed were customer service, copywriting, email, [...]

Tweet Here’s how… create and stick to a winning marketing and advertising program and avoid the dreaded GWD. When a small business gets busy, it’s easy and tempting to skip a month or two or more of active marketing. This is a trap so don’t fall into it. Starting at the end keeps you moving [...]

Tweet Today’s customers and prospects can be reached by using one of many tactical marketing channels. There’s email, Facebook, Twitter, Websites, telephone, and direct mail – just naming a few selections until the next social wave hits the market. What is a marketer to do? The glaring question most people ask us after reading a [...]

Tweet is now more important to assure customer satisfaction. Your action as a company and commitment to customer satisfaction is one of the easiest means for you to establish trust. Any successful relationship is built on trust, and if you set that as a goal for your company, you will be rewarded. Here are a [...]

Tweet Here’s what I call the customer circle of success that can help you navigate the choppy waters of marketing. Marketing is very subjective. What works one day or on one prospect or customer, may not be your Holy Grail of marketing on the next day. If you listen closely to your customers, they can help you succeed. [...]

Tweet Before you answer that question, think of what is in a mailing list. There is the contact name, address, city, state, zip code, phone number and maybe a few other specks of information. Got it? Now forget it. That is so-old school and it left the building with your old desktop computer. Today, that type of mailing list [...]

Tweet Have you ever heard of a USP? No, it’s not similar to a UFO, but if you don’t have one, you and your company may as well be on a UFO. A USP is commonly referred to a Unique Selling Proposition. A USP answers the question proposed in the headline of this post. Buy [...]

Tweet Since I publish content on a higher frequency than most businesses, at times I take for granted on how natural it is to write marketing content. Clients will tell me they wish writing was second nature to them. I respond with the typical, “that would put me out of business.” There is a right way [...]