MarketingDoc

Tweet Introducing a new product or service? So much to do, but what do YOU do first? Recently I was asked how to determine a customer profile for a new business startup. Another person sought guidance on how to promote a new service for his business. Both were not sure where to start. When a [...]

Tweet You may not know if your signals are out of whack. Most small companies, who rely on email, mail or other digital communications, would tell anyone who would listen that the key to success in marketing communications –– as well as in most all marketing –– is consistency. Promote regularly. Email regularly. Call regularly. Mail regularly. [...]

Tweet As we get back to our hero, “Direct Marketing Doc,” he reminded us last week that people not only want to gain things, they also want to avoid the loss of what they already have. The motivation to avoid loss is often stronger than the motivation to acquire something. Some of the things people seek to [...]

Tweet You may want to think through these ideas when using multi-channel communications to move people toward a purchase. Direct marketing techniques are very useful to use in present marketing tactics. Ever wonder why someone didn’t make a purchase? Buying decisions are not made though reasoning and logic, but through the lens of wants, needs, interests, joys, fears, [...]

Tweet Creativity is a journey and you’ll need a few keys along the way to unlock the important doors. Here are a few keys I have used to open the right doors. I have met many business owners, managers and employees throughout the years. Now I’m even meeting more through my writings and social media. [...]

Tweet To motivate your customers into action. The purpose of writing copy is to move people into taking action. The more you address the specific human elements that motivate your audience, the greater your chances to move them to action – to make a call, send an email or buy. So what moves people? People [...]

Tweet An old fishing guide once said that there is no better feeling than when a fish takes your bait and you jerk the line to set the bait. That’s when the fun begins as you try to land the one that hopefully, won’t get away. This winter, I wrote five posts on using the [...]

Tweet A lot of small businesses have problems with marketing. I know it’s true. I’ve seen it thousands of times. Let’s return to the beginning. Then you decide. The evolution of the small business owner from the New Age Period – 1960’s If anyone could run a small business, then every person would own one. [...]

Tweet Here’s how… create and stick to a winning marketing and advertising program and avoid the dreaded GWD. When a small business gets busy, it’s easy and tempting to skip a month or two or more of active marketing. This is a trap so don’t fall into it. Starting at the end keeps you moving [...]

Tweet Failing to create an annual marketing budget and sticking to it. It’s almost the middle of February and I was recently told there was no money for a marketing project I was asked to provide a proposal for about 8 weeks ago. I asked if this meant all 2013 and received a tearse answer [...]