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Finding relevant customer benefits…
begins with a feature or two of your products. A new home has hardwood floors. That is a feature. A benefit of hardwood floors is they last longer, increasing the resale value of the home. […]
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#SmallBiz
How Personalized and Database Marketing are…
Valuable to Today’s Small Business Marketing. Most marketers believe their copywriting must be relevant to potential and existing customers in a database. One size fit’s all is great for socks, but your customers look for […]
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Pro’spec’ta’tion…
the uncomplicated art of client acquisition! In our last post, “Commit to a Contact Management System”, I recommended to use a lead processing system which can guide you how in uncovering the most important details […]
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Commit to a Contact Management System…
it’s a vital first step to build a customer-centric marketing strategy. Early on in my career, I became enamored with contact management software. The first software I purchased was ACT. ACT was marketed to B2B […]
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How to Create A Marketing Mission Statement…
that will get you closer to your customers. Somewhat different from the corporate mission statement, the marketing mission statement focuses on a marketing planning purpose. Think of your marketing mission as a focus of what […]
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8 Ideas to Increase Customer Engagement Using Landing Pages with…
A Direct or Digital Marketing Strategy. Google analytics was the culprit that gave us the term, “landing page. In the direct response and mail strategy we preferred “call-to-action” page. Our copywriters love any word in […]