Navigate The Course of Marketing and Sales Using Personalization When it comes to direct marketing personalization, is your database or CRM, last usage date from the previous decade. You are not alone. Is your database of […]
begins with a feature or two of your products. A new home has hardwood floors. That is a feature. A benefit of hardwood floors is they last longer, increasing the resale value of the home. […]
Valuable to Today’s Small Business Marketing. Most marketers believe their copywriting must be relevant to potential and existing customers in a database. One size fit’s all is great for socks, but your customers look for […]
the uncomplicated art of client acquisition! In our last post, “Commit to a Contact Management System”, I recommended to use a lead processing system which can guide you how in uncovering the most important details […]
it’s a vital first step to build a customer-centric marketing strategy. Early on in my career, I became enamored with contact management software. The first software I purchased was ACT. ACT was marketed to B2B […]
that will get you closer to your customers. Somewhat different from the corporate mission statement, the marketing mission statement focuses on a marketing planning purpose. Think of your marketing mission as a focus of what […]
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