the uncomplicated art of client acquistion! In our last post, “Commit to a Contact Management System”, I recommended to use a lead processing system which can guide you how in uncovering the most important details […]
it’s a vital first step to build a customer-centric marketing strategy. Early on in my career, I became enamored with contact management software. The first software I purchased was ACT. ACT was marketed to B2B […]
that will get you closer to your customers. Somewhat different from the corporate mission statement, the marketing mission statement focuses on a marketing planning purpose. Think of your marketing mission as a focus of what […]
A Direct or Digital Marketing Strategy. Google analytics was the culprit that gave us the term, “landing page. In the direct response and mail strategy we preferred “call-to-action” page. Our copywriters love any word in […]
and their willingness to learn, some by trial and error. Marketing, advertising and sales people are usually a good mix with a sharp skill set of customer knowledge. They usually have different diverse personalities and […]
Creativity for converting more people to Customers. Let’s face it, the variety of ways to get a customer in the B2B small business is an unknown number. If you where looking at a map of […]
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