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Advertising B2B Customer-Centric Marketing Data Digital Marketing Direct mail Direct Marketing Marketing Multi-Channel Communications Small business Strategy

How five marketing strategies, used in a B2B company…

will provide growth in client acquisition. When evaluating existing marketing and advertising programs, there are a variety of solutions and ideas to reach your goals. There are much needed leadership skills that will help to build a strategic marketing skill set for your company. Selecting the best strategy or using multiple strategies is common but […]

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B2B Engagement Market research Marketing Marketing Evaluation Small business Strategy

How to do your own market research…

and use your findings for a customer acquisition program. There is a free, authorized Q&A content paper for getting the most information from your market research activities. Visit our our MCG e.Val.u.ate program at the end of this post. Besides the info, you’ll find a series of questions, you can answer pertaining to your own […]

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#SmallBiz CRM Digital Marketing Direct Marketing Marketing automation Multi-Channel Communications Strategy

Connecting with A Customer Contact…

to know them, is the capability to learn about them, manage your creative marketing for reaching out to them, and sending a communication message which is relevant for their needs. If it took you three seconds to read the headline and the subhead above, that is about as much time a prospective customer will give […]

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CRM Customer-Centric Marketing Customer-Contact Management Data Digital Marketing Direct Marketing

Here’s How to Handle Disruptive Advertising.

Nothing – stay focused on your customer base. Let other companies deal with disruptive advertising. Know Your Buyer’s Journey.  Who are the winners in this digital ad placement? Not the people who visit the websites for information or a purchase. They hate these **bleep** ads. However, the ad agencies, are raking in the cash. What […]

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Customer-Contact Management Data Marketing

Customer Contact…

to know them, is the capability you need to manage your marketing for success. If it took you three seconds to read the headline and the subhead above, that is about as much time a prospective customer will give you to connect and consider buying your product. Then before you know it, they move on […]