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#SmallBiz CRM Digital Marketing Direct Marketing Marketing automation Multi-Channel Communications Strategy

Connecting with A Customer Contact…

to know them, is the capability to learn about them, manage your creative marketing for reaching out to them, and sending a communication message which is relevant for their needs. If it took you three seconds to read the headline and the subhead above, that is about as much time a prospective customer will give […]

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#SmallBiz Analytics Customer-Contact Management Database Direct Marketing Marketing Sales Small business

How to re-think your usage of segmentation and vertical marketing procedures…

and seriously, it’s not that difficult to start now. I recently finished writing the latest edition of Direct Marketing Success. As I was completing research for this edition, I found marketers are still not embracing the data in vertical marketing and segmenting their contacts within their target markets. “There are many market segments our company […]