will provide growth in client acquisition. When evaluating existing marketing and advertising programs, there are a variety of solutions and ideas to reach your goals. There are much needed leadership skills that will help to […]
Here are ideas from my small business experience which are more than helpful. Stop thinking opens, click troughs and any advertising that interrupts. If your return on the recent advertising campaign has dicey looking results, […]
when something is known about the recipient provides a significant benefit for advertising. Personalization used with multi-channel marketing may be a double whammy and produces a significant increase in responses. However, do not forget the […]
means using the right type of personalization to contribute in making the sale. Rarely, when a direct marketing solicitation arrives, does the family – or the entire office staff – gather around your communication, read it […]
More small businesses are moving aggressively to online marketing. This was in a recently article I read that appeared in MarketingProfs referring to a recognized research study from BIA/Kelsey. Small and mid-size companies continue to […]
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