Categories
#SmallBiz B2B Copywriting Direct-2-Customer Marketing Strategy

Valuable Pointers That Will Help You…

Navigate The Course of Marketing and Sales Using Personalization When it comes to direct marketing personalization, is your database or CRM, last usage date from the previous decade. You are not alone.  Is your database of customers and prospects a hodge-podge of, well, just names? You are not alone.  It’s easy to end up having egg on your face embarrassing yourself and […]

Categories
#SmallBiz Analytics CRM Customer-Centric Marketing Direct Marketing Strategy Traditional media

The previous article was about clean data…

Now on to 10 ideas for using this data. Are you considering a CRM? If so, take into consideration how the sales team will use it, an in-house customer service team, or hanging out in a cloud-based software. It must be easy to access the data within the Customer Relationship Management system (CRM) in-house and remotely. Before […]