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Data, data, data everywhere…

WeGotData“can someone tell me how I can use this data?”

Every day, this data hungry direct marketer, can’t wait to taste the data bits offered to me in Google Analytics. As I push this data into Excel, I can see a variety of returning and new, first time visitors. And almost immediately an idea I can use in a future post or article.

Yes, even a small firm like mine, Marketing Communication Group, can get plenty of marketing ideas. I’m not looking at only the number of visitors, but the quality of their visit. For example, how did they enter the website and what kind of journey did the take, such as:

  • Where did the visitor start his or her journey, on a home page, or from a linked click-through from another channel?
  • What page did the visitor enter and where did they go next?
  • How much time did the visitors spend on the site? On the page?
  • What was the number of new visitors? Returning visitors? How did they access the website? What page did they land on first? On what page did they make their exit?

What does all this data mean to me?

Data analytics is an extremely useful tool to learn more about the prospects and customers from a website point of view. This was always not the case. Back in the day, usually the two most important questions was 1) how many contacts responded and 2) what did they spend or donate? How they arrived at the total responders and the number of dollars, was usually depended on if the answer came from sales or marketing.

The data we have today can answer many questions. A person with a relatively inquisitive mind and understands the needs and wants of customers, is a great starting point. I call that person a Tec-Marketeer who really understands the customers inside and out and considers technology as a good friend.

Here’s an example.

Since there is plenty of data available, smart marketers are reviewing data daily to determine what information is useful to their needs.

On my job description I’m a writer of many different talents. I consistently visit LinkedIn groups, over forty at the last count and too many blogs to count. There is so much content available online that a “Google This Please,” can lead to millions of answers.

Here are a few ways how I attack raw data.

On the Direct Marketing Communications Management website (DMCM) I’m presently seeing over 1,200 visitors a month. Four hundred of the visitors are new, there first visit to the site. Three hundred visitors entered the site through the Articles Page but specifically to read the Seven Easy-to-Write Headlines That Sell. These visitors came to the site from links to these blog pages, or a LinkedIn discussion group, an email, another one of our sites, Twitter, Facebook or my LinkedIn Profile and company page. If someone ask which one, I can answer the question correctly.

Thirty seven people clicked on one or two additional pages before leaving the website.

Direct traffic, are those who went directly to a page, such as home, or from a bookmark, that spent 48 seconds during their visit.

Referral Traffic, such as from my LinkedIn profile page, spent 27 seconds, and search traffic, from all Search Engines, spent 20 seconds.

Summary.

I could go on, but believe me it’s just the tip of an iceberg. If you want more data ideas, visit my LinkedIn profile page, the Pulse articles, starting from June of 2014 to now. There is an article on Data Management you will find very useful. Using the search button on this blog will provide you additional reading material.

Now it’s your turn.

How do you use data in your business? Are you pleased with the results? Please comment so we can share information with other visitors.

Thanks for reading and please share with others, except your competition.

Grab a FREE edition of Direct Mail Success.DMS1993a

Since 1993, Direct Mail Success has provided readers the ins and outs of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

Who reads Direct Mail Marketing success? Providers of direct mail marketing processing, companies looking for direct mail marketing content, and individuals looking to improve they direct and digital marketing techniques. Visit DMCM.net for more information.

If you have any questions, please do not hesitate to ask in the comment section or send an email to marketingdoc@live.com. Marketingeval_logoV3MarketingDoc Copyright15



In my expert opinion”…

DonKeyI can’t believe I said that.

Somehow, I added the “expert opinion” to my vocabulary. I’m not sure why I said it, but when I realized I said it, I couldn’t retract those two words.

In my marketing world, an expert opinion is likened to an @&&hole – everyone has one.

I meant to say, “You don’t need another idea – you need better execution.” That statement makes perfectly good sense.

People love to take short cuts.

When using direct marketing and mail, I know “short cuts” are not tolerated. Short cuts are useful in haircutting or in a butcher shop, but never in marketing. One wrong cut made in the process of direct marketing mail, can ruin the response and the ROI.

The only use of the “expert opinion” that I can bet the bank on is – knowing as much as possible about your customers.

A customer-centric marketing strategy that any business, small or large, can use to build better business. If you own or work in a small business, each customer means a lot more for your survival than it does for the larger companies. Then why should you think each customer is the same? Or a prospect is, well, a typical prospect?

Well, they’re not the same.

That brings me back to short cuts. When you start to build a customer-centric marketing strategy, there are many opportunities to share your thoughts and ideas with customers. The opportunity may lead to a more relevant communication to a segment of customers.

If you decided to take a short cut and send every customer the same message, some of your customers may decide to move on because they felt you didn’t understand their need.

There are many marketing ideas and tools to use, to avoid short cuts and increase your marketing results. Search this blog and Where Customers are Always Welcomed for more articles, reports to request and a case study or two for additional information.

Remember saving time using short cuts are a money waster. And according to Lewis Carroll, “The hurrier I go, the behinder I get.” Somewhat similar to my meaning of “In my expert opinion.”

Thanks for reading and please share with others, except your competition.

Grab a FREE edition of Direct Mail Success.DMS1993a

Since 1993, Direct Mail Success has provided readers the ins and outs of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

Who reads Direct Mail Marketing success? Providers of direct mail marketing processing, companies looking for direct mail marketing content, and individuals looking to improve they direct and digital marketing techniques. Visit DMCM.net for more information.

If you have any questions, please do not hesitate to ask in the comment section or send an email to marketingdoc@live.com. Marketingeval_logoV3MarketingDoc Copyright15



There are many ways to keep you regular…

PrescriptionHere are 7 sure prescriptions for healthy marketing.

Most small companies, who rely on email, mail or digital communications, would tell anyone who would listen that the key to success in marketing communications –– as well as in most all marketing –– is consistency.

  1. Promote regularly. Email regularly. Call regularly. Mail regularly. Post regularly. And by all means change your website before it gets stale and moldy.

But also understand it’s an easy trap to fall into if you’re not careful. In fact, regardless of the way in which many companies promote, they typically always fall short when it comes to consistency.

  1. Consistency means formulating a core storyor messagethat conveys who you are, how you help, and how you do what you do better than anyone else, and then consistently hammering away at this message. Did I just write to upgrade your Branding?

If customer service is your forte, bang away at it in everything you do. Show off what you do best. Build on your strengths. See, it’s exactly the same good advice you’d give to anyone who asks, “How did you build your business?”

  1. Just make sure that 1) you establish you as the authority on what you do and 2) to encourage people to communicate with you regarding their questions and challenges.

AlltheTinyPeopleDream a little dream for you.

  1. If you like what you’re reading, now is a great the time to expand your Dream Client List! If, for example, you have 500 customers, round up to 1,500. Yes, that number is correct. It takes more to get more good customers.

You need to think about your Dream Client List for a while. But, this is a good strategic marketing activity –– one you probably ought to be doing periodically, if you’re not already doing it. You want to answer…

• What customers would I like to grab from my competitors?

• What vertical markets, if any, have I serviced best in the past?

• What types of customers are most profitable, utilizing more of the services I offer?

• What “dream” businesses in the area have I always wanted to have as clients?

• What business categories purchase the most often?

  1. You will want to and need to build your list one contact at a time –– thinking about a particular company you’d like to do business with, calling to verify data, and then obtaining the name of the decision maker.
  1. CONCLUSION: Take the time to create a core story. By doing so, every single message you deploy, inbound or out, is consistent and supports your core story. Plus, every single message supports every single other message. Stick to your core story. Don’t let anything pull you off course! Like another donut staring at you in the break room.
  1. WARNING: LOW PRICE IS NOT THE MESSAGE YOU WANT TO CONVEY WHEN YOU CREATE YOUR CORE STORY.

Need help with a core story?

Thanks for reading and please share with others, except your competition.

Grab a FREE edition of Direct Mail Success.DMS1993a

Since 1993, Direct Mail Success has provided readers the ins and outs of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

Who reads Direct Mail Marketing success? Providers of direct mail marketing processing, companies looking for direct mail marketing content, and individuals looking to improve they direct and digital marketing techniques. Visit DMCM.net for more information.

If you have any questions, please do not hesitate to ask in the comment section or send an email to marketingdoc@live.com. Marketingeval_logoV3MarketingDoc Copyright15



What Direct Marketing Mail and Digital Designers…

should know about reading.

the-man-received-a-letter-iFirst, reading is a chore for most people.

Direct marketing mail can be colorful and creative. Marketing content must be educational and informational. But in the end, every direct marketing piece is about getting people to read words on a printed page. And that’s no easy task.

I’ll say it again, reading is a chore for most people. And when you see just how hard the process is, you’ll understand why you should avoid getting too creative with type, especially in digital. You’ll see why making reading as easy as possible should be your number one goal.

So let’s take a quick look at the reading process.

In Western cultures, people read left to right. Reading in any other direction is nearly impossible. This left-to-right movement is not smooth. And people do not read word-by-word. The eye actually skips along, stopping briefly here and there to take in groups of words. Reading experts call these stops “fixations,” which last about a quarter of a second each.

The brain divides up sentences into chunks or “thought units.” In the sentence “Mary opened the gift,” the two thought units are “Mary” (the person who did something) and “opened the gift” (the thing she did). So people read left to right skipping from chunk to chunk of information. When people have trouble understanding these chunks, they have to skip backward and try to “re-chunk” the information.

People do not see words one letter at a time.

Just as people don’t read one word at a time, they don’t see words one letter at a time. Every word has a unique shape and people recognize them by their overall appearance. For example, when you see a stop sign, you don’t sound out S-T-O-P. Instead, you recognize the whole word instantly by its familiar shape. But if you use odd type or give words an unfamiliar shape, people won’t instantly recognize the word, which slows or stops reading altogether.

HavingFun

 

Numerals tend to have less shape, so the eye fixates on numbers more than words. Also, since lower case letters tend to have more variety of shape than upper case letters, words in lower case are recognized faster than words in all caps. Blocks of capitalized text tend to make people read word-by-word interfering with the chunking process and this reduces comprehension significantly.

Many people read slowly.

Most adults read only about 200 words per minute with a comprehension rate of about 50%. In other words, even in optimal conditions, people tend to read slowly and understand only half of what they read. Why do people read so slowly? One reason is eye fatigue. An adult eye travels about 1,600 feet per day, which works out to 110 miles per year. Tired eyes read slowly.

There’s a lot more to the reading process, but this should give you some idea about how difficult reading is. It’s not a natural act. For many people, it’s hard work. And if you don’t make your direct marketing mail easy to read, people won’t read it. No matter how good your offer or how creative your design, if people can’t read and understand the words, your offer or call-to-action will fail.

Thanks for reading and please share with others, except your competition.

Grab a FREE edition of Direct Mail Success.DMS1993a

Since 1993, Direct Mail Success has provided readers the ins and outs of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

Who reads Direct Mail Marketing success? Providers of direct mail marketing processing, companies looking for direct mail marketing content, and individuals looking to improve they direct and digital marketing techniques. Visit DMCM.net for more information.

If you have any questions, please do not hesitate to ask in the comment section or send an email to marketingdoc@live.com. Marketingeval_logoV3MarketingDoc Copyright15



Why are people giving away “informational” content for free?

 Content

Four easy ways to help you determine the value of free content.

There is a lot of free content available on the Internet. You need to make your choice wisely. Once you make a determination the content is feasible it likely goes into a folder for future action, or you test an idea or two on the validity of the content to see if it’s worth keeping.

Ultimately, it’s what you do with the advice in content that counts. The choice is yours. Let’s take a look at a few popular channels people use to distribute their content.

1. LinkedIn.

LinkedIn-GroupWebA person’s profile is very important in LinkedIn. However, since the profile is written by the person, look closer at the present and previous employment. Looking at the overview of educational accomplishments is important if you’re seeking to employ a particular expert in technology or upper management.

Below the profile are posts the person has added to share their expertise or curated from another source. There you can see how many followers the person has, comments and likes. The content and comments can be very helpful.

Next on your scroll down, you can review a summary of achievements, experiences, and projects. Below the projects is a skill section that visitors who know or worked with that person have endorsed.

Finally, there are groups that the person has joined to follow and enter discussions usually in their area of expertise.

2. Blogging.DarkContent

All the experts in social media recommend a “Blog” as a must have marketing tool. Instead of a in-depth analysis, take a look at HubSpot. Here, their employees and guest bloggers offer expertise in the many ways companies use their product and case studies to support their informational content.

3. Twitter, Facebook and the rest of Social Media.

Twitter1I simply love Twitter. On any given day, I can link a post with a picture, a hashtag and 140 characters or less to my followers and soon to be followers. If you are looking to hire a person or a company, check out their tweets and followers to round out your opinion.

I’m not a fan of Facebook, so if the person or company has a page, by all means check it out. In the past election year, politicians who used Facebook say it won a lot of elections.

4. Look for a specialist in their field

As a marketing professional with 30-plus years of experience I have a lot to share. However, as a marketer, I know I can’t be everything marketing to everybody. I must focus on my target market and use my skill set of direct marketing and mail to reach prospects. Since you are reading this on my blog site, check out my profile or visit Mikedeuerling.com.

In Summary

Social media conversations are unique but there are useful to help determine the importance of informational content in your examination of your analytics.

A dialogue using social media, experiencing as one could in an actual meeting, builds relationships.

FortuneTellerThe key point is listening or reading “between the lines.” Check out credentials and profiles that you can find on LinkedIn. I “listen” to a discussion on LinkedIn or Twitter and respond to anyone that starts talking about a marketing problem that I know a solution or a plain comment to keep the conversation going while I gather information.

Researching the person and their company lets you “paint a picture” of this person’s customer base, their product or service and what similar experiences you are having which may relate to the person and company’s expertise.

On March 25th, I wrote a post explaining my meaning of marketing tips and what to look for to make sure you are not given a bum lead. Let me know what you think.

Thanks for reading and please share with others, except your competition.

Grab a FREE edition of Direct Mail Success.DMS1993a

Since 1993, Direct Mail Success has provided readers the ins and outs of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

Who reads Direct Mail Marketing success? Providers of direct mail marketing processing, companies looking for direct mail marketing content, and individuals looking to improve they direct and digital marketing techniques. Visit DMCM.net for more information.

If you have any questions, please do not hesitate to ask in the comment section or send an email to marketingdoc@live.com. Marketingeval_logoV3MarketingDoc Copyright15



Marketing Is a Progression of Many…

A_ProgressionOfManyLikened to a Summer Road Construction Project You Just Ran Into.

In Chicago. In August. It’s 94 degrees and the only thing higher is the humidity. You’re late for a must attend meeting just a few miles away, but traffic is just crawling. There is a sign, in the distance, as you head into a curve. Finally, you can read it: All 4 lanes must merge into one, two miles ahead.

Anybody who has stayed with my little journey, understands there are no easy answers.

  • Maybe your copywriting is not as tantalizing as your customers expect.
  • The design of your website is not just the right influencer as you expected.
  • The brand image of your company you paid dearly for is more like a mirage.

Never make a strategic move until you fully understand were your marketing must be tweaked or buried for good.

Every cloud has a silver lining.

My point is this: any of the above is a miniature sample on what can occur in small businesses in a typical business day. The difference is that a successful business person recognizes that challenges are opportunities for change. Three of the most-used opportunities I’ve seen that are catalysts for change in the last few years are found in the following articles:

  1. Channel selection
  2. Understanding your customers and their buying decisions.
  3. How Home Depot is a good example that your customers are always changing.

Each article appears in the LinkedIn Pulse, which is attached to my LinkedIn profile.

If you are still doing business the same way you did in 2010, you are leaving a lot of money behind for others to enjoy.

An offer just for you.

Marketingeval_logo4WebOne more thing. Before any marketing consultant can make any recommendations, he must understand your business. For this, I have my own proprietary product called a mcg-Marketing eVal. I’ve used this eVal and consistently added more substance to it over the past twenty-five years as changes occurred, while serving many hundreds of small businesses, nationwide. Pricing is based on company size and if I have experience in your industry.

There is a presence on the Marketing Communications Group page on LinkedIn as well. There are many how-to-articles posted there for you to peruse.

Thanks for reading and please share with others, except your competition.

Grab a FREE edition of Direct Mail Success.DMS1993a

Since 1993, Direct Mail Success has provided readers the in’s and out’s of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

Who reads Direct Mail Marketing success? Providers of direct mail marketing processing, companies looking for direct mail marketing content, and individuals looking to improve they direct and digital marketing techniques. Visit DMCM.net for more information.

If you have any questions, please do not hesitate to ask in the comment section or send an email to marketingdoc@live.com. Marketingeval_logoV3MarketingDoc Copyright15nbsp;



Customers may come and customers may go…

GraniteHere’s how one company is slowing the revolving door.

Many years ago, I wrote an article for my newsletter publication, Direct Mail Success, “Don’t Take Your Customers for Granite.”

When a person or a company arrives as a prospect, depending if your company is B2B or B2C, they were properly courted or offered a product, reasonably priced. Both sides were satisfied and hopefully, looked forward to the next purchase. However, something happened to disrupt the sell and buy transfer from customer to company.

Maybe the customer thought that the seller wasn’t interested anymore and moved on to a different provider? Maybe the seller got tied up in their prospecting for more business and missed an opportunity for a sale.

The point is, don’t assume you have a customer for life or even to make the next purchase. From the date of the first purchase, you need to start learning more about your customers.

That was true yesterday but today if you think you have a steady customer relationship, tomorrow may surprise you.

Check out the Home Depot.

Home Depot is in the hardware, remodeling, tools, wood, flooring and appliances to name a few of their many departments. Look what they are doing to drive more business.

  • Want a new kitchen? Stop by and look at the new ways to remodel your kitchen, including cabinets, countertops, appliances and plumbing.
  • Kitchen remodeling is not cheap. But now you can get a project loan to pay for it month by month at a real low interest rate.
  • Maybe you want to remodel a bathroom because you like to do such handyman projects. Go online and order everything you need and get it delivered (some items are free shipping to your home) and the others go to the store and you pick them up. There is special parking for online pickups.

In Summary.

Home Depot is a good example that customers are always changing, and if they mean anything to you and your firm, you need to meet the change head on. They know how to make a kitchen or just about any remodel project easier than trying to put everything together by yourself.

How are other Companies slowing the revolving door?

Please give me examples of other companies like Home Depot that you have experienced or heard about. For example when you see the word Uber, you think of a taxi but Uber doesn’t own a single vehicle.

You can’t rely on a life preserver line held back by a bunch of granite.

Special bonus offer!DMS1993a

Since 1993, Direct Mail Success has provided readers the in’s and out’s of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

Who reads Direct Mail Marketing success? Providers of direct mail marketing processing, companies looking for direct mail marketing content, and individuals looking to improve they direct and digital marketing techniques. Visit DMCM.net for more information.

If you have any questions, please do not hesitate to ask in the comment section or send an email to marketingdoc@live.com. Marketingeval_logoV3MarketingDoc Copyright15nbsp;



During the Past 25 Years, Direct Marketing Mail Was…

FutureMBthe Communication Channel of Choice.

Will it survive once again or fade away like the fax machine?

When you place all the comments about the sustainability of the post office behind, direct mail is still a great channel for any business to reach a market. However, direct mail assisted with other channels, such as email, will always kick up the response. There are example of larger corporations, such as Ikea using multi-channel is right on target for any company, small or large, to emulate.

In my 30-year history of using Direct Marketing Mail, I witnessed three major shifts in direct marketing mail. Each event involved a new technology that would be stiff competition to direct marketing mail.

First, in the early 90’s firms were looking for better response using direct marketing mail. Although data was in use with mailing lists and maintained by very large corporations, personal computing was gaining momentum with small businesses. Forward thinking software providers began introducing database and customer contact management software to work on the PCs. The mantra was target better and mail less.

The second point was the introduction of electronic technology of faxing and email. I started using email with direct mail at the turn of the century and fared quite well. As we all heard, email would kill direct mail because it was so cheap. Unfortunately for email, Nigerian Royalty was going to make everyone a millionaire, except those people who responded. However, email did precipitate in the death of fax advertising.

The third point was the recession which started in 2008-9. Then, add newbies social media, website access at faster speeds and a variety of other channels, Smart Phones included, to reach a potential customer. Presently, direct marketing mail is starting to make money and still getting no help from Congress.

Looking for Answers.

Even people who agree with multi-channel, somehow don’t buy into using other communication channels. People involved in political campaigns understand multi-channel. Yes, they still use direct mail but other channels in social media and new technology are getting directly to the voters and are making a difference on Election Day.

What’s holding back other organizations to use mail with other channels? Is it a lack of experience? Is there a lack of talent?  Is company data management the culprit delaying the use of multi-channel marketing? If so, what’s the breaking point?  How many companies are into multi-channel communications?IMPACTv2

Direct marketing mail is not rocket science, but it is a process that must be adhered to in order to get the desired results. 

Here is a link to a paper I wrote for a small business gathering on marketing channels that won’t kill the budget. It’s a series of reports we call DMS IMPACT that will appear throughout 2015, to give people ideas on building better marketing communications. The link to download is from my website, DMCM, so there should be no problems.

In your opinion, let me ask once again, how wide spread is the use of multi-channel? How will direct marketing mail be used in 2020?

Comments are cheerfully welcomed and responded to!!!

Special bonus offer!DMS1993a

Since 1993, Direct Mail Success has provided readers the in’s and out’s of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

Who reads Direct Mail Marketing success? Providers of direct mail marketing processing, companies looking for direct mail marketing content, and individuals looking to improve they direct and digital marketing techniques.

Visit DMCM.net for more information.

If you have any questions, please do not hesitate to ask in the comment section or send an email to marketingdoc@live.com. Marketingeval_logoV3MarketingDoc Copyright15nbsp;



What Is A Marketing Tip?

Greenbacks-flowingHow Much Will It Cost Me Now? And Later?

Every business owner discovers first hand that marketing is more valuable when they see results. For example, a spring flood of greenbacks at your front door every day is a good start.

I do exercise caution when I come across the word “tip” and “marketing” in the same sentence.” Instead of a greenback flood, it may be a flood of mud. Don’t get me wrong, an occasional tip can enlighten many people, but not every small business that reads this post. Case in point:

* A tip after a great meal and service may only be worth 25% of what was paid for the meal.

* A tip is also the angle of a beverage glass until it reaches the point of not being upright.

* If the beverage in the glass above is one for adults, the owner of the beverage may tip over.

Yes, I digressed a bit, but there are many tips offered to any small business marketer on how to better market their product and services. Here’s another point. Google the phrase “small business marketing tips.” My search disclosed over 85 million and it only took .27 seconds to build their list.

Writing from personal experience, be careful with any answer you select in a search. Or a link on Twitter and maybe in a discussion group on LinkedIn. There is never a right answer that will work for everyone. And rest assured there is no easy answer. If so, then everyone would own a business. Right?

Because there are so many variables involved in marketing to your customers, one wrong “tip” used in your marketing can significantly ruin the response. Now add in the “human element.” Depending on the type of day this person is experiencing may make it difficult to achieve the result you are looking for.

The one right approach for small business marketing to make money and increase customers is to build a marketing strategy based on –

  1. Company products
  2. Services
  3. Segmented Customer Profiles.

The strategy will dictate what tactics and channels are best for the company to reach their marketing goals.

An added bonus of building a customer-centric marketing strategy is creativity. Not just in the marketing campaigns, but with everything that you do to grow your business. Your team will become more creative in customer service and take ownership in creating their own growth goals.

The next time you hear of or read a tip use an old stand by: If it sounds to good to be true, then it is not true or worth pursuing.

Comments are cheerfully welcomed and responded to!!!

Special bonus offer!DMS1993a

Since 1993, Direct Mail Success has provided readers the in’s and out’s of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

Who reads Direct Mail Marketing success? Providers of direct mail marketing processing, companies looking for direct mail marketing content, and individuals looking to improve they direct and digital marketing techniques.

Visit DMCM.net for more information.

If you have any questions, please do not hesitate to ask in the comment section or send an email to marketingdoc@live.com. Marketingeval_logoV3MarketingDoc Copyright15



Complacent in your marketing? You may have lost your sense of urgency.

Here’s how to shape up before you get shipped-out.

A_SenseOfUrgency

People who operate in the direct marketing and mail business understand the importance of creating a sense of urgency in a marketing offer. For an example, read the next paragraph.

Arm your marketing message with a shout-out to buy today. “At this price. Free shipping. And, if you’re one of the first 200 people who purchases today, you will receive a free shipping voucher good for your next 3 purchases.”

Why? Everyone loves to get something extra. Free shipping. When you add value and offer a bonus, you will likely to convince your customers to respond more quickly. The first 200 people who purchase today.” Plus, at this great price.

The value of having the sale happen now is that if it does not, it may not happen at all.  Supplies are limited.” That’s a good start.

If the sale happens now, it increases the likelihood that another sale will happen later. Hence, the carrot hanging on the free shipping stick for being within the first 200 people as an additional stimulus.

Use words that are attractive and waiting to be activated“Hurry, call now. You have 10 days to make a decision. This offer will not be repeated.”

Always look for expressions that really do motivate. Buyers in today’s fast-paced market, bombarded by digital messaging coming at them from all directions, may not want to miss out on a deal.

Would you? Let me know how this worked for you.

Comments are cheerfully welcomed and responded to!!!

Special bonus offer!DMS1993a

Since 1993, Direct Mail Success has provided readers the in’s and out’s of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

Who reads Direct Mail Marketing success? Providers of direct mail marketing processing, companies looking for direct mail marketing content, and individuals looking to improve they direct and digital marketing techniques.

Visit DMCM.net for more information.

If you have any questions, please do not hesitate to ask in the comment section or send an email to marketingdoc@live.com. Marketingeval_logoV3MarketingDoc Copyright15




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