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Not Every Customer is the Same

The same marketing message to each customer is not good enough.

SalesAtTableIf you want your marketing to work 24/7, I’d use both niche and target marketing. Here’s how.

Some people use the words interchangeably. As the promotional noise gets louder and more frequent, it’s wise to look at each one separately. The following two definitions work well in a small business that need to know more about their customers.

A niche market is the separation of the total market on which a specific product is focused. Every product is defined by its market niche. Therefore, your niche market must be specialized, and built to survive among the competition from numerous companies.

For example, the I-Phone has a niche market for smart phones.

A target market is a group of customers which adhere to a specific common denominator that a company can label as a specific group or segment.

Some of the more common segments are geographic locations, demographic, such as age or income, behavioral and psychographic, such as values and lifestyles.

For example, if you are selling a better lawn mower, you would not target an apartment or condominium dweller.

Not every contact is the same.

Not every contact in your niche market list is the same. As your marketing team spends some time studying your customers buying behaviors, they’ll find a few unique ways to segment your niche market contacts into targeted segments. I refer to this experience as breaking down the ICE. It’s an acronym for Interested Customer Engagement which occurs with relevant marketing messages. Plan to use more and better data management.

Just about every contact management system will allow your team to build a profile of each niche market and segment the contacts on how they use your products and services. This procedure lends itself to an easier analysis for determining the best way to segment all contacts.

If this is your first time using both niche and target marketing, the goal at this point is to come up with a few segments. Your future attention and time will allow you to make each segment you build a profitable one and add another as needed.

Set goals for the segment process.

As with anything good that comes from great marketing campaigns, it takes time to nurture a contact. The nurturing process may require added relevant messages for some contacts than others. Using a specific segmenting process for your company helps to break through the promotional noise, and for each contact, to become better acquainted with your business.

Do you use niche and target marketing?

Marketing-Tip_CrpdThere are many articles on this blog that can assist you as you move closer to a customer-centric marketing strategy. I wrote a post a few months back on relevancy and frequency. Click here now to read that post.

Thanks for reading and please share with others – except your competition! It is truly appreciated.
Marketingeval_logoV3MarketingDocEverything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

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I Need Your Help

What type of business owner are you or work for?

BusOwnersI normally can be found at my computer in the early AM skimming a variety of blogs, mostly about marketing or small business ownership and how they can survive to own the company for another day. Hey, we’re all looking for business solutions.

This particular morning I stopped my skimming when I came across a Marketing Prof’s post titled “The Four Types of Business Owners.” My first reaction – there are more than four types. The successful business owner is a mix of many attitudes required to succeed in their industry. Read on and let me prove my point. I also want to hear what you think.

To give you an idea about the post, the article’s first two paragraphs are as follows:

“Small business owners generally fall into one of four attitudinal segments, each of which has its own unique mindset and behaviors, according to a recent report from Infusionsoft.

The four profiles are based on data from a survey of 850 US small business owners (50% B2C-focused, 28% B2B, 22% hybrid) that explored respondents’ feelings about ownership, goals, challenges, and resources.”

The four types of business owners are…

1) Passionate Creators care deeply about what they do, 2) Freedom Seekers are people who primarily started their businesses to control their own fates, 3) Legacy Builders started their business with a family member, and 4) Struggling Survivors have significant concerns about the value of owning a small business.

Here’s my take, obviously with a slant toward marketing…

In order to become successful, a small business owner must constantly strive for:

  • better response rates
  • open rates
  • conversions
  • cost-per-order
  • lifetime value

In small business marketing, there are plenty of tactical choices from:

  • subject lines
  • offered premiums
  • envelope sizes
  • list selects
  • pricing
  • the placement of the shopping cart or a landing page on the website
  • the use of social media

The choices are endless in both categories.

What do you think?

Of the four business types, the Passionate Creators, Freedom Seekers, and Legacy Builders, in my opinion, are the best equipped to succeed. However, if you put all three of them into one profile, you are going to have a very successful business owner. It’s even likely with a combination of the first two.

Companies who place a value on great marketing have taken time to learn from their customers what makes their product or services better than the competition. It’s one of the many things that lead to bigger and better business.

These same companies are willing make adjustments to increase their return on investment. There is a lot of creativity that goes into leading a small business. Interpreting data with creativity is one. If owners are not passionate about their business, how long will they last?

A small  business owner has the freedom to react quickly to the competition or to a change in a government regulation. There is no reason to jump through hoops and wait for others to make their decision.  Building a better product as customer profiles change, proves  the owner is on a course for success.

I would like to hear your opinion.

MegaPhoneWhat type of business owner are you or if you work in a small business, what is your owner type? If none of the above, please describe.

Please add yours to the comment section below. Based on your comments, I will share the results in a future post.

I am definitely a combination of the first three types of small business owners, and base it on my 30 years in business this month and the thousands owners I have met. To help you make a determination, here is the link to the complete article:

http://www.marketingprofs.com/charts/2014/25766/the-four-types-of-small-business-owners

Thanks for reading and please share with others – except your competition! It is truly appreciated.
Marketingeval_logoV3MarketingDocEverything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

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Four lessons learned you can apply to your business

PotentialClientClose your eyes -

Imagine directly reaching consumers online – just like you do offline with direct mail but at a much higher frequency of touches!

1. Cross-selling tactics in a multi-channel marketing.

It’s not a dream. I read this morning in Direct Marketing news many corporations do not or lack the resources to fully engage with their consumers. For example, many marketers know cross-selling tactics in a multi-channel marketing campaign can be quite successful by increasing touches, but a lack of talent and commitment from the corner office is part of the problem.

There are probably many other reasons but you won’t hear any doubting from direct marketers. A direct marketer would jump at the change to present a relevant message to a consumer numerous times without breaking the budget.

2. Direct marketers know a good touch when they see one.

DataIt’s in the direct marketers DNA to go after the consumer tooth and nail. For instance, they write powerful copy. Direct marketers know they need an offer no one can refuse. Dazzling design pulls the reader into the mail piece. Some say frequency of messages is like finding a pot of gold.

If you try that with direct mail only, it may cost you a pot of gold. There are no discounts for re-mailing. That’s where cross-selling and multi-channel marketing tactics can save their budget. Email and social media come to mind. Relevancy and frequency in messaging can cause a consumer to stop and take notice.

3. Consumers like to play coy.

GoodDataSuccessful marketing people like using direct marketing and mail techniques. The direct mail skillset was built through the last 60 years in the direct marketing and direct response industry. It’s an industry that started to flourish after World War II and quite frankly, the fundamentals and techniques of direct mail and marketing are ideal in meeting two concerns of today’s marketers –    1) get people to buy a product and 2) how to reach the consumers efficiently.

In today’s economy, prospective customers don’t want to be sold to. Customers can decide where, when, and how they want to interact with your brand. They want to make their own decisions. This decision could be in two weeks or two months before they make a purchase.

With the capability of better web searches, social media and even communication with business associates, there is literally a mountain of information available for your consumers to gather. That’s a big reason frequency is an important direct marketing tactic.

4. Make sure your list of data works for you.

Smart marketers know the most important component of direct marketing and mail is the list of names. If you have a bad, old list of consumers, circa 2013, whatever GreatDatayou spend on that particular marketing campaign is wasted money.

If you have never built a consumer database, there is no better time than the present. Direct marketing and mail work much better with an updated database. So does social media. Cross-selling and multi-channel communications get a better response. It even makes your customer service better. The list of accolades for a great list is lengthy.

Customers are happier because they now receive relevant messages. Revenue increases with every marketing campaign. Data is the business lifeblood needed to succeed with a growing business. Start today. Read my post on LinkedIn. It’ll get you on the right path, right now.

If you want to learn more about direct marketing and mail, request our free white paper now. Once we receive your email it is instantly delivered to your inbox.

Thanks for reading and please share with others – except your competition! It is truly appreciated.
Marketingeval_logoV3MarketingDocEverything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

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How to Make a Great First Impression to Your Consumers!

Add a nice cover to your direct mail package.

FirstImpressionThe old adage could never be truer: You don’t get a second chance to make a first impression.

If you are considering a direct mail program, your envelope can be that first impression. And making a good first impression is particularly important… especially when you are attempting to attract high-quality, high-value prospects for high-end services or products.

So, when it comes to envelopes and making a better first impression, Rule Number One is use quality envelopes. Yes the envelope will be ripped open and discarded, but don’t play “cheap” with your envelope.

Many cost-conscious businesses want to save direct mail costs and purchase lower cost “utility grade” #10 envelopes –– or use lower quality envelopes that don’t quite match their standard company letterhead, either in quality, whiteness, or touch. Chances are when the envelope looks “cheap,” recipients may not be inclined to open it.

Rule Number Two is avoiding labels. The large majority of direct mailing, 5,000 to 10,000 contacts, envelope addresses are generated using labels, white stock or transparent. While labels could be a time saver, they could also doom your direct mail program. Labels say “Junk Direct Mail.”

However, custom addressing each envelope in such a way that it appears to be a personal correspondence is usually the best approach for ensuring that the envelope gets opened. It increases the likelihood of the letter being removed from the envelope.

Rule Number Three is know when to break away from standard #10 envelopes. There are times when a standard #10 is the only choice. It’s professional… it’s personal… it’s always appropriate.

Marketing-Tip_CrpdHowever, there are times when changing the size of the envelope makes a better first impression. Greeting card-sized envelopes look personal. Jumbo 9 x 12 envelopes appear to contain something truly important. Learn how B2B mailers use the uniqueness of the envelope package to break through the clutter.

Rule Number Four is don’t assume printing a message on the envelope is a rule for all occasions. In certain situations, a printed teaser or message on the outside of the envelope is the power push that’s needed to motivate action and stimulate readership.

In others, it may work against you by if the reader categorizes your mail as Junk! Your market, your audience, your message, and your product and service will tell you if, when, and where to utilize a teaser.

Need more envelope ideas? Read now, “Nine Powerful Ways to Encourage People to Open your Envelopes.” If you need some assistance with an idea, please get in touch. I love to share.

Thanks for reading and please share with others – except your competition! It is truly appreciated.
Marketingeval_logoV3MarketingDocEverything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

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Looking for Hot Marketing Tips…

MediumBeach

during a lazy, hazy day of summer?

So to keep my post short, there are five direct marketing tips in the first paragraph.

Read them, then enjoy your day!

Your copywriting must grab the attention of the readers, focus on them and not your company, differentiate your product or service from your competition, tailor your copy to different niche segments and the channels you’ll use and why they should buy from you and no one else.

That’s a rather long sentence but it’s not very often to see five tips as promised in the first sentence. As the USPS once said, “We deliver.”

I love sharing with readers like you my experience and ideas which can make your small business marketing more effective. After all, you’re interested in selling more of your goods and services. Right?

Whether you realize it or not, your company is not going to stay the same forever.

A good product and service will help your company grow. As that happens some of the one-to-one personal dialogue becomes harder to maintain. Your customers will change, the market is consistently changing and there is more competition today, but even more tomorrow.

Marketing-Tip_CrpdOne of our favorite white papers we consistently update to meet marketing changes, “The Right Notes in Your Direct Marketing, Make Beautiful Music for Your Customer’s Ears and Your Accounting Department”, on our report sending website, is absolutely free for the asking. All we ask for is your name and email address.

Then there’s the business growth cycle…

Let’s save that for some other time. So please enjoy you day and read our white paper during your next rainy day.

Additional information is available on our website, Direct Marketing and Communications Management.

Thanks for reading and please share with others – except your competition! It is truly appreciated.
Marketingeval_logoV3MarketingDocEverything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

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Big Data, CRM, Small Data, CCM…

any one of these can make a BIG difference in your small business marketing.

Here’s why!

PeopleRpeopleIf your company is like many small businesses today, customer-centric marketing (CCM) may be at the center of your marketing endeavors. After all, knowing what a customer wants and likes, increases your chances to sell more product.

The people in the above photo may all have a different reason why they would buy your product. They also have similarities that can be documented and grouped into segments. Marketing must build customer segments and determine what relevant type of message causes a person to react and buy. Like the woman sitting in the box.

So before you jump on the bandwagon, let me share a few ideas you need to think about to take full advantage of a CCM program.

Plan to use more and better data management.

In data management, people are seeing data compiled from a variety of different sources.  Some can come from social media, content marketing, your blog or even an email newsletter.

Yes, your technology person can offer a variety of methods for customer profiling, personas or segments, but not the final determination. Marketing must make that decision.

Before you even think at what cost to your small business, there are many options not involving your checkbook.

  • Small business decisions are easier to make.
  • There is a ton of material on this blog to help you market better.

Let’s look first at Big Data but keep an open mind. It is presented here to help generate a few ideas for your small business.

Big Data is not for a small business but what is Big Data?BigData

I believe the more you know, the more you’ll grow. More knowledge generates more marketing ideas. For example, in Big Data, analytics, descriptive and predictive analysis, enters the mix of Customer Relationship Management (CRM). The bigger companies are trying to determine marketing effectiveness and return on investment. The two (Big Data and CRM) when bundled together show data-driven insights allowing marketing to connect the dots between real people.

According to Dr. Michael Wu, in an edition of Information Week published in December of 2013, he defines descriptive data and predictive analysis. Here is my edited version.

Descriptive analytics: “This is the simplest class of analytics, one that allows you to condense big data into smaller, more useful nuggets of information.”

“Most raw data, especially big data, are not suitable for human consumption, but the information we derive from the data is,” Wu wrote. “The purpose of descriptive analytics is to summarize what happened.”

Predictive analytics: make predictions about the future. “The purpose of predictive analytics is NOT to tell you what will happen in the future,” Wu blogged, “it cannot do that. In fact, no analytics can do that.”

“Predictive analytics can only forecast what might happen in the future, because all predictive analytics are probabilistic in nature.” In the most general cases of predictive analytics, “you basically take data that you have to predict data you don’t have,” Wu told InformationWeek.

Now you have a very general idea about big data. Let’s take this new found knowledge and apply it to your marketing.

Let me sort this out in small business bytes.

How are these two data analytics used in a small business? Example from a small business using small data: “Of the 300 customers who know what they want and really like our product, 200 are female and the remaining 100 are male. Total sales for the month for female were $6,000 and male, $2,000.” This is descriptive analysis according to small business.

“By adding 250 new female customers next month to our sales, we may increase the sales dollar volume by over 100%.” This is a predictive analysis according to a small business.  A very simple analogy but you get the idea.

Summary

Let me say it again, “Big Data is not recommended for a small business, but for a small business to put on their thinking cap and give birth to a few ideas.” Big Data is for a small business to emulate. It is there to give a small business a way to generate ideas for the best use of data they can capture on a much smaller scale. Don’t try to emulate the big boys, (especially in customer service)! Strive for data you can use to increase your sales performance.

My simple definition of CCM is – Customer-Centric Marketing means to fulfill all the needs and wants each customer expects, with a passion to succeed, provide an extra step of service and do it all with a smile – and a strong value proposition to keep customers coming back.

How a small business handles customer relationships can be a big reason for marketing success.

Marketing-Tip_CrpdFor additional information, request our report, “Customer Contacts… to know is the ability to manage.” All you need to provide is your name or company name and email address and this enlightening report with examples is immediately sent to your inbox.

Additional information is available on our website, Marketing Communications Group.

Thanks for reading and please share with others – except your competition! It is truly appreciated.
Marketingeval_logoV3MarketingDocEverything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

 

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There are many tools of the trade in direct marketing.

ToolBoxlHere’s the one tool that is a certain choice for your marketing toolbox.

There is a right way and wrong way to contact people today. It seems like there are too many channel preferences people have at their beckoning. If you are one of the few waiting for that to occur, I’m sorry to inform you, your wait will not yield a desired result.

Over the past 25 years or so, I have reminded audiences far and wide to spend some time learning about their customer’s habits or needs and enter the results in a customer-contact management system. Once this information is collected and entered, the data lends itself to customer segments. This data then makes your marketing message more relevant.

I write and teach about this a lot. I even created a teaching program to help businesses understand how to do this segmentation in a very easy form to see the big picture leading to better marketing success.

Go back to the beginning…

As I previously stated, your customers have more choices than just your company, which may even increase in the near future. This is where my expertise of the direct marketing and mail fundamentals can help you snare more customers.

For example, in direct marketing, one of the more valuable tools is the offer. The offer is so important yet many businesses assume their product is good enough to sell as is without an offer. Wrong.

How important is the offer? In a quick answer, the offer causes a person to stop and give your message a second look, a second thought. Is that how your mind rolls?

The core of any direct marketing piece will always be an offer, whether you’re selling a product, promoting a service, driving traffic to a website, or bringing people to a retail location.

What is an “offer”?

It’s not to love and cherish a product for the rest of your life, but it can be. And no, it’s not a discount, but it can be. It could be any number of other things as well.

At the simplest level, an offer is the “terms of the deal.” It is you saying, “Here’s what you can get. And here’s what you have to do or pay to get it.” It’s the combination of several elements that make up the “deal.”

People who operate in the direct marketing and mail business understand the importance of creating a sense of urgency in a marketing offer. The value of having the sale happen now is that if it does not, it may not happen at all.

If the sale happens now, it increases the likelihood that another sale will happen later. These are a few of the tried and true strategies to help your customers and prospects overcome the dreaded disease of procrastination!

Marketing-Tip_CrpdWant to learn more about direct marketing?

For a limited time only, I have placed our most requested white paper, “The Right Notes in Your Direct Marketing, Make Beautiful Music for Your Customer’s Ears and Your Accounting Department”, on our report sending website absolutely free for the asking. All we need is your name and email address.

This powerful report can change your opinion on your marketing and realize there is a better way to communicate with your audience – when you spend some time to get to know them! Your messages become more relevant and your customers feel more appreciated. And we both know what that means!

Thanks for reading and please share with others – except your competition! It is truly appreciated.
Marketingeval_logoV3MarketingDocEverything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

 

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Is this a typical day for you at your business?

BusyDayWebPeople like yourself work hard on your business day-to-day, striving for success.  

There are customer needs, production, product/service pricing, and employees to think about that help you reach your dreams and aspirations, just naming a few.

Your dreams and aspirations will shortly be realized because of the wealth of information flowing from our computers. Just this week I read on the HubSpot Inbound blogin any given day, we send 400 million tweets, upload 144,000 hours of YouTube video, and publish 4.75 billion pieces of content on Facebook.

Let me explain (Tongue-in-Cheek)

When I’m away from the office (this time for a day and a half), I am always amazed at the number of emails I receive. I have my emails placed in folders so I know what is relevant or not. While I’m away the only relevant email folder I check is customers.

Here is what I discovered that can save us all time and more importantly – MONEY! SackOfCashv2

Since nobody has enough time in their day to glance at a portion of the 4.75 billion pieces of content on Facebook, I compiled for you a reading list. Since I am an avid marketer and writer I surveyed a few select discussion groups I visit daily to get the cream of the crop.

It was not easy to narrow my selections down, but here they are- 

  • 12 Common Business Development Mistakes You Can’t Afford to Make
  • How to Make the Best of Your Procrastinating Nature
  • The Power of Storytelling in Sales
  • 100 website Mistakes and How to Avoid Them!

Don’t get the wrong idea, the list is daunting, and full of missteps we can’t afford to make in our businesses. A few of the posts offered an idea or two so it was not a total waste of time. Interestingly enough, I did not see one post on how to add more time in a day.

But wait, I did find another way to waste more time!

Moving over to my promotional tab I was invited to 8 webinars. Hell, I could be busy for a week straight glued to my screen and navigating through PowerPoint slides. If this is your thing, contact me and I’ll help you with the enrollment process.

There is a point to my sarcasm-

A person like me who is always developing and writing a lot of articles and papers – scours the world for relevant content to create ideas – on how to use direct mail and marketing within a business like yours.

But, the one point writers must understand while sharing their content, as a writer you can’t be everything to everybody. The best writers always have a specialty and stick to it.

Go back to my list. If you had a professional develop your website, how could you possibly have 100 mistakes? Even one mistake is unacceptable.

Marketing-Tip_CrpdTake a closer look at your customers.

They are not all alike. They can provide you with a number of ideas on how to sell more of your product. The number of customer touch points keeps exploding as digitization fuels growing multichannel complexity. You must start to tell your employees to stop wasting time and money on lackluster marketing results and become more creative interacting with customers.

Marketing a business today the right way, will take time by nurturing your customers with relevant information. Make sure your employees have access to everything they need to know about your company’s customers.

When you and your employees look closer at your customers, you’ll both discover there are a variety of different needs. And being a small business it is not that difficult to tweak your offering for a few different customers!

To read more about relevancy and how frequent to contact someone, here’s a short read from a recent post on our blog. It’s the right way to share relevant information.

One final note…

Need some help with your direct mail marketing? Could your marketing be better? Could your direct mail be better? Evaluate your marketing or direct mail campaign with our new mcg-Marketing eval for small businesses who want more marketing success. Click on the link or post your question in the comments and I’ll get you an answer pronto.

Thanks for reading and please share with others – except your competition! It is truly appreciated.
Marketingeval_logoV3MarketingDocEverything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

 

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Customers are like the weather…

They can change at the drop of a hat.

MakalyaAs a kid growing up in Chicago, mom made sure I was ready for anything from the sky above. Sort of like the younger child in a Christmas Story as he was leaving for school on a cold, snowy morning in winter.

Even today, with all the advancements in weather forecasting, Mother Nature can still throw a mean curve ball.

Never stop asking why.

Take forensic science for example. Pick up any fictional mystery book or watch a thriller who-done-it mystery movie, and see how forensics can make a hero out of anyone.

In a similar way, Neuromarketing, as endorsed by Roger Dooley, is where “Brain Science and Marketing Meet.”  As a person in marketing for your company, it truly is a challenge to get people to buy, make another purchase, or at least give your product a chance to show off its benefits.

Wishing and hoping is not a good small business model.

Hoping for a good response from your next marketing message is human nature. Just like hoping your favorite team wins its next game. The only thing you can do is attend the game and cheer your team on. That’s about the only control you have in determining the outcome.

In order to meet your goals for each and every marketing campaign, ask yourself:

  • Does our product meet the needs and wants of our customers?
  • Is the marketing message relevant to these needs?
  • Is the offer good enough to push the customer to buy?
  • Does the customer service team have the right information to satisfy a customer demand?

If you don’t know an answer, how can you get one?

The smartest answer I know is not to start collecting customer DNA, but to eliminate the DNR (Did Not Respond) from your collected data. Look over your present data and determine if you have correct segments labeled for each customer.

Is your message relevant for each determined customer segment? If not, label the customer INR (Is Not Relevant). You may need to create another segment as you move through your data by looking for similar preferences.

Marketing-Tip_CrpdRelevant Content in Marketing Campaigns

As a good scientist would do, test your latest segment with a controlled message and look over the responses. Make the necessary adjustments until you are satisfied with the results.

If you would like more information on Neuromarketing, check out Roger Dooley’s book, “Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.”

It never hurts to have some science backing up your marketing decisions.

Let me know if I can help. Thanks for reading and please share with others, except your competition.

Marketingeval_logoV3MarketingDocEverything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

 

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Is your marketing invincible or invisible?

Hint – One of the two can cause a lack of cash flow.Invisible

What is the purpose of your marketing today? Is it to motivate a customer to buy? Do you want a prospect to call and determine if your product is right for their needs? Is there enough information in your content marketing? Or is there too much or maybe not enough information?

Whatever you intended marketing to do – make a sale or have a person call with questions after reading your content – it was ultimately to motivate a person to take the next step and not disappear.

Planning is valuable.

In this fast-paced, highly-competitive world of ours, making this happen isn’t always as easy as it looks. The reason is that it takes a tremendous amount of planning and implementation expertise to make that response occur.

Today, your mission is to coordinate all of the elements that lead to a successful marketing program.  Regardless of how many tactics you use or how often – the use of other communication channels – you’ll always want to seek the overall leadership, professional guidance, and the advice of experts to achieve the greatest possible response.

Boosting your visibility is good marketing.

Sure, you can do every step in the process. What’s a little extra overtime or using too much time that takes you away from your other duties or family. Or, if you’re getting further behind there’s always a step to eliminate to get you back on schedule. Somehow that doesn’t feel like that is the right thing to do, now does it?

If you are serious about boosting your visibility, or to finally reach your response goal for the next marketing campaign, consider using a mentor or a business marketing specialist.

Marketing is a tricky profession.

A wrong word in the copy, bad timing of the message delivery or lack of relevance to the reader can leave a negative feeling about your product. Worst case scenario is your campaign is one and done.

Let me know if I can help. Thanks for reading and please share with others, except your competition.

Marketingeval_logoV3MarketingDocEverything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

 

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